Saturday, January 9, 2016

Smoothie Confusion

So 2015 was the year that mason jar manufacturers likely experienced wild amounts of sheer confused astonishment and joy due to the fact that Pinterest and consumer interest in a vaguely rustic style popularized the commonly used canning containers as your go-to all-purpose beverage holders.

Go on Pinterest now and there is actually a ~40% (estimated) chance that you'll see an image of some kind of smoothie in a mason jar.

In any case, it seems to me that 2016 is going to see less of these mason jar smoothies because (1) the novelty factor of mason jars as a drinking implement is probably waning, and people are remembering that actual cups and glasses are actually more convenient and ergonomic for consuming beverages, and (2) the very institution of the smoothie has been called into question by recent research.

In particular, on an episode of the BBC's Trust Me I'm a Doctor, the amount of antioxidants left in the body after smoothie consumption was tested, and contrary to some marking claims, the smoothies actually increased antioxidant levels. Additionally, according to Barry Popkin, it's better to eat whole fruit because crushing the fruit into a smoothie rids it of its natural fiber.

However, it is likely that smoothies are still healthier than Twinkies (TM) and as they are also quite delicious, it is likely that their day is not over.

However, this blog's 2016 trend forecast (more to come, stay tuned!) is predicting a definite decrease in mason jar smoothies on Pinterest and in the world in 2016.




No comments:

Post a Comment